RoundUP Wine Campaign AD

RCA put together this entertaining AD campaign to bring attention to RoundUp/Glyphosate in California Wines.

Toxic pesticides like glyphosate and neonicotinoids are putting species like monarch butterflies and bees at risk of extinction – and without these critical pollinators, our food system is at risk.

How Does Glyphosate End up in Wine?
While glyphosate isn’t sprayed directly onto grapes in vineyards (it would kill the vines), it’s often used to spray the ground on either side of the grapevines.

Moms Across America reported: [3]
“This results in a 2-to 4- foot strip of Roundup sprayed the soil with grapevines in the middle. According to Dr. Don Huber at a talk given at the Acres USA farm conference in December of 2011, the vine stems are inevitably sprayed in this process and the

In California, a judge has ruled the cancer warning label on Roundup does not have to be labeled even though the state will still list the nasty herbicide as cancer causing. Monsanto has known there are serious health effects for decades and has fought to keep the public in the dark.

Wines Tested Contained Glyphosate
An anonymous supporter of advocacy group Moms Across America sent 10 wine samples to be tested for glyphosate. All of the samples tested positive for glyphosate — even organic wines, although their levels were significantly lower. [2]

The highest level detected was 18.74 parts per billion (ppb), which was found in a 2013 Cabernet Sauvignon from a conventional vineyard. This was more than 28 times higher than the other samples tested.

The lowest level, 0.659 ppb, was found in a 2013 Syrah, which was produced by a biodynamic and organic vineyard.

Glyphosate Now the Most-Used Agricultural Chemical Ever
newsweek.com/glyphosate-now-most-used-agricultural-chemical-ever-422419

Animated by Jared Norman

Song by Davis Ian Nicholas McElwee

Creative Director Carolyn M. Scott

Produced by Reel Community Action

Leave a Reply

Your email address will not be published. Required fields are marked *